No more wasting your money on empty promises from supposed SEO experts who deplete your
Marketing budget and leave you with nothing to show for the money you spent
How many times have you been approached by an Attorney Marketing or SEO company and been told "Give us X
dollars and we guarantee we'll get your website ranked #1 on Google for 5 key words or phrases?"
If yours is like most law firms I've spoken with, it's become a weekly event. Emails, letters and
phone calls flood your office, all promising the same thing: a website ranking high in the Search Engines for
a variety of key words.
The problem most firms experience is two-fold:
(1) All of the attorney marketing firms want most, or all of the money up front; and
(2) You never rank well for the "money" keywords.
So after dropping $5-15,000 and having zero new clients to show for it, you start over with a new company, or
give up on the internet altogether as a source of new client referrals.
Why Ranking High in the Search Engines for the "Money" Keywords is SO IMPORTANT for a Law Firm
(and why you should contact Attorney Marketing-SEO Immediately!
Recent studies have shown that better than 80% of American consumers turn to the Internet FIRST when looking for
a product or service they need.
That means 4 out of 5 prospective clients start their search online...NOT in the Yellow
And if you look at the reason from the perspective of the client it makes sense:
ALL Yellow Pages ads are limited in size and therefore contain limited information.
Usually just the firm's name and address.
But in your website, the amount of information you can provide to a prospective client is nearly unlimited:
Pictures, Videos, Audio content, Press Releases, Articles you authored and Awards you've received are
just some of what the client wants to see (or hear) to make the decison to hire you. Discover more about
heat map software at this website www.ptengine.com .
Sadly, you can build the most awesome website ever produced for a law firm, and still have it buried on Page
Five of the Google search results for the most important keywords.
Why does Google do this to you?
Simply put, Google and all the other search Engines are looking for certain types of information, both on your
website (on-page optimization) and on other sites that link back to you (off-page optimization).
If your site is missing most of this crucial information, Google will decide that your site fails to meet the
needs of the researchers looking for information related to your keywords, and they will bury you in the back pages
of the search results.
How Important is it to Find Your
Site on Page One of Google?
For the last several years, Google has garnered around 65-70% of all Internet searches. That means 7 out of
10 prospective clients use Google to find an attorney in your specialty.
About 42% of those searchers never look past the first 3 listings found on Page One of the search results.
85% never look past the first page of search results. Of the remaining 15% only 1% looks past Page Two of the
This means that 99% of the people who use the Internet to find an attorney never look past Page Two of the
If you are on Page 5, 6 or 7 of the results for a particular keyword, you are essentially invisible.